Discover the TikTok Ad Library, learn how to use it, and read useful tips on incorporating TikTok Ad Campaigns into your social media marketing strategy.
Over the past few years, we’ve seen TikTok fulfill its promise of revolutionizing digital advertising for brand partners. As TikTok continues to grow – seeing billions of app installs – so do its effects on the marketing strategy of brands wise enough to utilize the network for awareness, growth, and new customers.
TikTok Top Ads is another evolution of the app’s significance for modern marketing. Offering insights and inspiration, the TikTok Ad Library is a new feature designed to improve your experience as a business user on the app. Whether you’re the owner of an up-and-coming e-commerce business or a marketing specialist managing the needs of multiple brands, TikTok can take your work to the next level, gaining you more awareness, conversions, or whatever you seek.
What Is TikTok’s Ad Library?
The Ad Library Tool, also called Top Ads, is a feature that lets TikTok users view and sort through the best-performing TikTok ad campaigns.
TikTok isn’t the first app to offer a new feature like this one. Social networks like Facebook and LinkedIn both have similar features for their users. The Facebook Ad Library, in particular, showcases advertisem*nts from the past 7 years at any given time, all filterable by platform, popularity, and more.
Notably, TikTok also recently announced a partnership with OpenSlate in an effort to improve brand safety around advertising. The collaboration assures concerned brands that their advertisem*nts will not be played or associated with other videos that don’t align with brands’ values. This, and the integration of the Ad Library feature, speak to TikTok’s intention to continue promoting the safety and success of brands on the app.
How to Use TikTok Ad Library
Top Ads is accessible for any TikTok Business Account via the Creative Center. There, you can scroll through the main ads on the page or filter to find a selection of top-performing ads that more accurately connect to your business.
The Ad Library lets you filter a few different ways to find the best ad examples for inspiration:
- Ad Type: View the top-performing ads for a specific ad type to identify ad formats that work for brands like yours.
- Region: Find ads exclusively set in the U.S. or other regions to gain a better perspective on what is reaching your target audience in that area.
- Industry: By centering your search on industry, such as Food and Beverage, Games, or Home Building Materials, you can find competitors using TikTok advertising most effectively.
- Time: You can also filter the ads by their popularity within the last 7 or 30 days. Like all social media, TikTok is constantly changing, so it’s essential to make sure your new ads are up-to-date on current trends.
- Performance: Performance metrics like Click-Through Rate (CTR), 6-second view-rates, and impressions give you an idea of which TikTok video ads are hitting the marks you’d like to meet.
Tips for Informing Your Ad Campaigns
Once you’ve familiarized yourself with the basics of the Ad Library, you can start to explore how to use these high-performing ads as templates for your own ad creative. Getting inspiration from successful ads in your niche is a simple and effective way to minimize your expenses and maximize the function of your ads on a social media app as valuable and widely used as TikTok.
1. Define Campaign Objectives
Like any marketing campaign, it’s crucial to outline the objective before beginning the creative work. In the case of accessing TikTok’s Ad Library, defining your goal before surveying competitors and other brand content will ensure the optimization of your campaign goals, preventing you from wasting time sorting through videos that don’t meet your needs.
2. Use Filters to Your Advantage
The filters listed above can give you a better idea of what approaches to take and how your potential ads could look in action. Study the best ads for brands that target your users, see who and what is exceeding in video views, and closely follow to watch for new trends. The performance measure is also your friend – check for popular ads that match your campaign objectives, whether that’s greater brand awareness, more landing page visits, or something else.
3. Understand TikTok Best Practices
TikTok is a fruitful and exciting app to use for marketing, but it isn’t always intuitive. Familiarizing yourself with the best strategies for TikTok can ensure that your content is relevant, appropriate, and profitable. At First Media, we’ve studied what works on TikTok to develop an approach that encompasses the value of the app. Our case studies show just how important it is to understand things like how to incorporate influencers, why organic content is so vital, and how trends and hashtag challenges can be your best friend.
Expand with First Media’s TikTok Strategy
The Ad Library is just one of the many ways to improve your TikTok marketing strategy. As a brand on TikTok, you’ve got a world of engaged users and exciting tools at your fingertips. But navigating the chaos of fast-paced trends, competitively high-quality content, and more is easier done with a brand with experience.
At First Media, we’ve explored the ins and outs of TikTok to discover an unbeatable marketing strategy that combines the app’s value with what our brands have to offer. Partner with us to gain access to insight, experience, and real-world results.
